Madison Square Garden concourse installation

New York City — SAP

How do you tell a better story? Let your audience engage with it. When the world’s most famous arena underwent a billion-dollar facelift, technology company and sponsor SAP wanted an entertaining way to showcase Madison Square Garden’s rich history and illustrate its place in pop culture. We designed and developed an interactive video wall that enables users to view 366 memorable moments—one for each day of the year, including Leap Day. Visitors click on a moment to learn what made it unforgettable, then share it. An interactive social media dashboard visualizes related hashtag stats, as well as official Twitter and Instagram feeds. You might say we gave these defining moments a new life.